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Rainbow
Saudi Arabia has started operation in August 1998 as one of the
diversified business activities of aDawliah Universal Electronics
Co. Rainbow is the product name produced by Rexair Inc. whose headquarters
is in Troy while the plant is in Cadillac, Michigan, U.S.A. The
first Rainbow machine was produced in 1936 and since then, Rexair
has adopted the philosophy of specializing in one product and not
to branch into other electrical or electronic appliances but to
focus on developing this unique machine and change its outer look
at several intervals. The main characteristics of the machine are
summarized in using a powerful motor, which generates a consistent
high airflow to carry the surface dust, and dirt to water based
filter system. A separator and a Hepa filter, used to neutralize
the air are two other major characteristics of the machine.
Since
Rainbow is a multi function-cleaning machine for homes, it naturally
concerns the housewife. Therefore, Rexair has chosen the Direct
Sales method believing that it is better to approach the Clients
rather than they come to you. Aclient owns a Rainbow after he/she
watches a complete demonstration on the machine and its accessories.
The Rainbow is a home cleaning system with over than 21 cleaning
functions of which the most important one; Air washing, sanitizing,
aromatizing and deodorizing, getting rid of all the dust and dirt
around the house especially the Dustmite which is a tiny insect
causing asthma and allergy.
After
the success of Rainbow Riyadh main office, aDawliah started carrying
out its ambitious and strategic plans by establishing other branches
in the Kingdom and the region. Rainbow Jeddah was opened in Dec.
1999 followed by Rainbow Kuwait in July 1999 then Madinah and Al-Khobar
in Nov. 2000 respectively. Rainbow U.A.E. was opened in March 2001.
The
success story of Rainbow in the Kingdom of Saudi Arabia and the
Region has resulted from the continued enormous support of aDawliah
Universal Electronics Co. who strongly believes in maintaining a
clean and healthy environment, in addition to the uniqueness of
and excellent quality of Rainbow.
aDawliah
has supported Rainbow in many ways the most important of which,
is applying its philosophy of providing its Clients with a distinguished
after Sales Services carried out by specialized departments for
Customer Service and maintenance.
The
strategy of expansion in customer service departments, providing
them with the necessary parts & accessories, built in proportion
with increase in sales volume is the main reason behind customer
satisfaction who, in turn, have helped in promoting Rainbow within
their communities.
Adawliah's
main objective is to have a Rainbow machine in every house in the
region, as it became a necessity in our lives since it insures a
clean and healthy environment for every family. |